AI often falls short when it comes to creating genuine human connections. While AI excels at processing large data sets, it struggles to craft messages that feel personal, authentic, and emotionally relevant.

Why? Because AI, by nature, isn’t human. It relies on data patterns, which can lead to misinterpretations and miss the emotional depth that resonates with real people. As a result, AI-driven campaigns often feel robotic or, worse, tone-deaf.Your customers value authentic interactions (just like you do), and too much automation can cause disengagement if they feel like they’re interacting with a machine instead of a person. AI also faces creative limitations.

While it can optimize marketing strategies like ad targeting, it lacks the originality and emotional appeal that come from true human creativity.That’s why Morris Group has shifted focus this year to prioritize human intelligence (HI) over AI. When we say “marketing at human scale,” we mean leveraging empathy, nuance, and the personal touch that only humans can provide.